Graphic design is the art of communication with visual aids and creativity to deliver a message about brands and businesses. It is important in digital marketing to create a business image to genuinely stand out and get shared with bigger audience.

It is also an effective way to engage with customers as it builds brand awareness and influences the decision-making process of customers.

A graphic design draws the attention of potential customers towards a business and helps to increase business sales. The first impression of a graphic design draws the attention of viewers towards a business.

How essential is Graphic Design to Digital Marketing?

Here are some of the reasons why graphic design is essential for digital marketing:-

1. To Build Your Own Unique Identity or Brand Identity: You can establish your own unique tone, style, and differentiate from competitors by using graphic design for business. Having a unique identity will allow your customers and potential clients to become more familiar with your brand.
2. It Can Convey A Message Better Than Words: Graphic design is important for any business to make a positive and long-lasting impression. The design gets the attention first when it comes to spreading the message about businesses.
3. It Improves Sales: When people see quality designs of business, they get a message that the company will deliver high-quality products and services. Such impressions are created with unique logo design for their brand, business card, and an improved company profile.
4. It Delivers Brand Message: Graphic designs convey the brand message of your product and services and communicate in the form of reports, charts, and illustrations.
5. Graphics Surpasses Languages: People can understand themes, visual aids, and images no matter what their primary language is. Graphic design is one of the best ways to appeal to a multilingual audience.
6. It Offers Credibility and Professionalism: The quality of your design promotes your brand; therefore, you should get professionally customized designs to avoid compromising the credibility of your brand or not confusing clients with different generic designs.

Importance of Graphic Design as Marketing Strategy

Graphic design can be considered a form of modern art that is used to enhance digital marketing campaigns of businesses. It creates brand awareness and attracts potential clients. All business enterprises focus towards attracting attention of maximum potential customers. 

They adopt digital marketing strategies to attract their audiences and stand out from their competitors. The primary reason for adopting graphic design by businesses is to communicate their expertise to customers. It is important to convey the message of the brand to customers.

Roles and Duties of Graphic Designers

The important roles of graphic designers are as follows: -

• Digitally interact with clients to determine scope of their projects.
• Advise clients on strategies to reach out to the audience in an impactful manner.
• Determine messages that their design should depict.
• Choose images, font style, colours, layout, and text style.
• Develop graphics for businesses for better illustrations of products, websites, and logos.
• Approve designs with the art director and client.
• Include modifications suggested by the clients.
• Evaluating the designs for errors before printing and publishing.

Application Software Needed for Graphic Design

There are various specialised tools used by a graphic designer which include:-

• Adobe Illustrator
• Adobe Photoshop
• CorelDraw
• Adobe InDesign
• QuarkXPress

Industries Which Employs a Graphic Designer

Graphic designers are required in areas such as web design, online marketing, corporate branding, and media publishing. Other industries where graphic designers are increasingly employed comprise:

• Education
• Mobile application development
• Fashion
• Electronic commerce
• Travel and tourism
• Packaging and manufacturing
• Government agencies
• Software development firms

Recent Trends Observed in Graphic Design to Enhance Digital Marketing

There are a few modern trends in graphic design that help in online marketing:-

• Share a post published on your website as a document or PDF on Linked In. It helps users to save their time and understand the post. Sharing the document with catchy graphics increases the chances of getting others to click and browse through the website.
• Create engaging and visually appealing posts and stories on Instagram that will improve visibility of your brand.
• You can use theme-based, fun-filled, and attractive boards on Pinterest to attract clients. The use of relevant hashtags helps the community to promote the original content of your business.
• Twitter Fleets introduced by Twitter to help in adding more value to business and their online marketing techniques.

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Conclusion

Graphic design is an important component of digital marketing that helps to create brand awareness and influence the decision-making process of customers.

With the growth of social media and dependency on the internet, consumers are more exposed to information available on the internet. With the need to read or view images quickly on smaller screens, graphic designplays an important role in getting attention.

Author 

Sunil Kumar

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